Have you ever, in the wrong kind of mood, looked at the label of something like a bottle of water on which it proudly announces that it’s ‘vegan!’, and muttered in a slightly villainous tone that ‘of COURSE it’s vegan, why would you need a label to confirm that when it’s just WATER?’, and had to restrain from throwing it across the room?

That’s exactly what foldable paper is about, because at the end on the day, which is likely to sell better: a bottle of water, or a bottle of vegan water? You slap a label on a ream of paper that says ‘foldable’, and the customer will buy it over plain paper, even if they don’t plan on folding it.

Why? Just in case they need paper that is guaranteed to be foldable.